Season 2 – Episode 08: General Motors in the 1920s: How A Struggling Company Became the Chrome Colossus
In 1920, General Motors was a company in trouble. Its founder was fired – for a second time. Henry Ford was eating GM’s lunch with his Model T. But a decade later, GM had revamped itself into the model of a big business, and would remain so for decades, largely by following the same playbook…
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